Wired News seems to have missed the obvious:
Wired News: Is Google Gunning for EBay?
When Base leaves its testing phase, Google executives say, AdWords advertisers will be able to direct customers to the online marketplace, where the products they advertise will be available for purchase.
What they don’t say is that the largest online retailer, the one company that allows companies to have thier own websites but still use thier tested interfaces, is none other than Yahoo! eBay may well be in trouble if Google can capitalize on this latest invention, but it’s Yahoo!, with it’s Overstock.com and multitudes of hardware and software companies currently using it’s services, that could be the biggest loser in all of this.
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