An amusingly on-message email announcement hipped us all to the facts: Eric Massa has hired a local media company to develop his media strategy for the upcoming election. An excerpt from the mailer:

Hiring Locally Means Supporting the Community… Eric Massa Hires Novak Media for 2008 Congressional Campaign:

*ROCHESTER N.Y - *Today, NY-29^th Congressional Candidate Eric Massa announced he has hired Paul Novak and the team at Novak Media to act as his media advisors for the 2008 election. Novak is a lifelong New Yorker, and has owned and operated Novak Media for over 20 years.

“I needed a media advisor that both knew the District and has a proven track record of success,” said Congressional Candidate Eric Massa. “Paul Novak has both of these boxes checked off on his resume.”

I’m glad to see our man coming up with a savvy media strategy, however unfortunate I find the media situation in modern politics.  Last year, though his message was good, Eric Massa’s coverage on television wasn’t quite so hot.  Money, of course, probably played a large role.  But how you spend the money is at least as important as how much you have to spend, and getting a media guy who knows when to buy advertising and when not to has gotta help.

So I suspect we’ll all be seeing a lot more of Eric Massa this year than we did last year.  Not just in commercials, but I would think that any good media specialist would leverage the news media to their best advantage as well.  This should be interesting.