There I am at my computer, staring at my inbox. It sits there, right at the top of my overflowing list, staring at me.

“When the hell did I get on Aeropostale’s mailing list?”

Even if you rarely get that much spam email, from about now through Cyber Monday – and a good deal longer – you’re apt to get emails from all kinds of random stuff you never knew you signed up for. Half shit-faced and giving out your email address again, huh? It’ll cost you come Black Friday.

But why not make Black Friday – useless concept that it is in terms of sales – into something really useful: Unsub Friday!

Since every mailer you get is required by law to have a one-click unsubscribe link in it, this Friday and every day after it until Christmas is a beautiful opportunity to clean up your inbox for the coming year. Get rid of all that junk mail by just clicking Unsubscribe to everything that comes in… unless of course it’s the DFE Morning Briefing. Don’t throw the baby out with the bath water…