Medley Center Sold: to be Renamed “Diddly Center”

In Rochester, we’re not so good with the sales.  Sometimes, we can’t sell a boat for months.  Other times, we sell a mall more than once a year:

Medley Centre has been sold || 10NBC / WHEC TV-10

The owner of the Medley Centre in Irondequoit, Adam Bersin has told News 10NBC that the mall has been sold to developer Scott Congel. Congel is with The Pyramid Cos, a mall developer in Syracuse.

Apparently, this has been an ongoing rumor that the D&C blogs have been watching for some time.

Democrat & Chronicle: Community Blogs

Mr. Bersin was very media friendly at the onset of this project and now everything seems to be so secretive. Rumors are flying and speculation is abound. My fear is that the people are losing interest which means they will not support the stores that are still there.

The shame of it is: there’s actually been some development in the mall and on the mall property recently, including a brand new Target.  But somehow, don’t ask me how, the Target just sucks even by Target standards.

This confuses me to some extent because I really dig Irondequoit.  In fact, the wife and I are looking at houses, and we keep coming back to Irondequoit again and again.  So, what’s the deal with the mall?  Why can it not make a go?  Certainly, if I could avoid the drive cross town to Eastview, I would do it.  In a heartbeat.  What is it that prevents the area from really taking advantage of this mall?

Don’t say Greece-Ridge, or I’ll puke.  And besides my contempt for Greece-Ridge, that is a relatively recent development compared to Irondequoit Mall.  The iMall seemed almost to become irrelevant within months of opening. I used to play in a band that practiced in Rondee-Squat (a term of endearment, but you ain’t heard it from me) and the whole time I was practically living there, the mall was a ghost town.

Sigh.  Well, let’s find something to do with it, quick, before it becomes an opium den. . . .

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By Tommy Belknap

Owner, developer, editor of DragonFlyEye.Net, Tom Belknap is also a freelance journalist for The 585 lifestyle magazine. He lives in the Rochester area with his wife and son.

2 replies on “Medley Center Sold: to be Renamed “Diddly Center””

“So, what’s the deal with the mall? Why can it not make a go? ”

The reasons are pretty strait forward. It is too close to the city, and a marginal neighborhood. There wasn’t enough security especially given the quantity of roving bands of youth that had plagued the mall initially. I do not know how to put this delicately but there was too much traffic from the “hood”. Most people I have talked to about it have said they just didn’t feel comfortable at that mall. The problem became even more exacerbated as traffic volume dropped. Why are there no major shopping centers in Rochester proper; why are more and more home owners moving out of the city? Why are so many people uncomfortable even traveling in the city? Answer those questions and you will have answered you own. Even if it isn’t currently the environment it doesn’t matter the perception is already established.

I am so sad that the Medley Center did not get off the ground.  I think it is inportant for Irondequoit and it’s shoppers are at a loss.

Why not add:

The Christmas Tree Shop
Christopher and Banks.
Movie Theaters
Athletic Club…Jazzercize….Curves- or all
What about a daycare…pre-K programs-those are getting slimmer and slimmer to find after the closing of the Catholic schools-

an office of Rochester Works…for unemployed people…networking and comptuer connections, counseling…

Thank you for your time…I’d like to see this happen before Christmas…Target and the other three stores are not enough.

This was a negative media blitz-Irondequoit is no more dangerous than Greece Center or EastView…

Thanks for listening.  Elaine Englert

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