One really does need to think deeply before attempting any kind of “viral” or “guerrilla” ad campaign tactics:
NEW YORK A Dark Knight promotion, featuring a chocolate cake wired to look like an explosive device, prompted a San Antonio news station to call in the bomb squad earlier this week.
Echoing the Aqua Teen Hunger Force bomb scare in Boston in February 2007, the low-budget guerilla campaign delivered some unintended results for the Santikos Theater chain.
“Causing that kind of disturbance with the bomb squad and police officers was never our intention,” said Meghan Vincent, a rep for the eight-theater chain in Texas. “This was not exactly the kind of press we were going for.”
Ah, well. Good to know a terrorist incident wasn’t what you were going for. You just kinda over-shot, that’s all. . .
BTW, the wife and I have tickets to see The Dark Knight tonight at 7:45. I’ve not read an even marginally poor review of this movie so far. I’m totally stoked.