Cause and Effect

When reading the news – especially economic news – one must be cautious when assigning causality to the things we read about in different reports. Still, one wonders when they see banks failing, factories closing, employees getting laid off and then finally this:

McDonald’s Corp. reported a 7.7% increase in November global same-store sales, with a 4.5% gain in the U.S., boosted by its breakfast business and the popularity of its chicken lineup.

It’s chicken lineup? We’re sure that’s what caused the bump in sales?

By Tommy Belknap

Owner, developer, editor of DragonFlyEye.Net, Tom Belknap is also a freelance journalist for The 585 lifestyle magazine. He lives in the Rochester area with his wife and son.