In response to some of the concern out there about Saturn’s potential demise, Saturn has sent out an email to it’s customers. They say that the idea may be for Saturn to go it’s own separate way, not to vanish as we fear:
Today, we confirmed that Saturn and GM would further investigate one of those options: a spin-off of an independent Saturn Distribution Corporation.
The Saturn Distribution Corporation already exists as an indirect subsidiary of GM. It’s the entity with which our retailers currently have their franchise agreement. An independent Saturn would still have its great retailers, and it would continue to source current products from GM through 2011. If successful, SDC at that point would source products from other manufacturers.
The goal—from a product perspective—would be to find future vehicles that match the Saturn Brand: fuel-efficient, safe, reliable and affordable. From a retailing perspective, we would build on our core strength of unmatched customer service. The same hassle-free experience that is a hallmark of the brand could be taken to even higher levels.
This leaves open the question of what they do to manufacture cars without GM’s backbone. The implication is that they would outsource elsewhere, but where?