#NYT Paywall, Three Weeks In: How’s it Doing?

The big news out in the tech world (apart from Amazon‘s entry into the tablet race and the Microsoft / Nokia deal) is that the New York Times’ paywall subscription service has garnered 100,000 subscribers in the first two months three weeks:

New York Times Sells 100,000+ Digital Subscriptions in First 3 Weeks.

That’s a pretty impressive start, though as the article notes, the introductory offer was for $.99 a month, whereas the actual subscription service is more like $15 to $35. That’s a big jump that may be hard to sustain come next month.

What will be required is for the New York Times to sell its readers on the necessity of their paywalled service, a feat which as I’ve noted in the past, the current model works directly against.