Come on, @DandC: Get a Fracking Clue

I flagged this Marist poll earlier this morning. Now it appears that the Rochester @dandc has opted to guilelessly report on the same poll, showing that New Yorkers are “split” on the issue of hydrofracking:

State is split over use of fracking, poll finds | Democrat and Chronicle | democratandchronicle.com.

The trouble is: how many people actually know what hydrofracking is and how many does this issue actually affect? My guess is that many of the respondents live somewhere that fracking will almost certainly never occur. How can we expect them to have an informed opinion on an issue that doesn’t affect them? Their opinions matter as a matter of politics, perhaps. But as a matter of substance? Not so much.

Both the original Marist poll and the above-linked article concede that in Upstate, where the fracking plans are most prevalent, fracking appears to be much less popular. Yet they both choose to lead with the less-illuminating title. Why?