Journalism Technology

Engadget shows you how to misinterpret an infographic

For the record, the following headline is *not* incorrect. Repeat: the following headline is *not* incorrect:

OEMs to spend more on semiconductors for wireless devices than computers in 2011 — Engadget.

The trouble is: if you look at the actual attached infographic, that graph makes it quite clear that OEM manufacturers have been paying more for wireless semiconductors in every year except one since 2008:

The other glaring issue is that what a manufacturer pays for hardware does in no way accurately reflect how much equipment they use. Are we meant to understand that the cost of semiconductors has gone up over the last three years? Or that manufacturers are producing more gear? In either case, this graph makes the difference between PC and wireless expenditures seem both negligible and consistent. If there’s a story here, I’m not seeing it.

By Tommy Belknap

Owner, developer, editor of DragonFlyEye.Net, Tom Belknap is also a freelance journalist for The 585 lifestyle magazine. He lives in the Rochester area with his wife and son.