Tag Archives: Advertising

Chips, Dips and Automobiles: Nielson’s analysis of Superbowl advertising.

Everybody loves Superbowl advertisements. Yes, of course, we all know a few people for whom the adverts are the only reason to watch every year. Just drop those people off at TC Hooligans and enjoy your Superbowl experience without them..

But how much money gets spent per industry? The answers are somewhat surprising, according to a recent Nielson report. That begins with the fact that, over the course of the last five years, the cost of an advertisement has gone down by year. From a peak of $105k per 30-second ad down to a low in 2009 of $94k. Even last year’s $96k is modest by those standards. It’s not hard to imagine that these numbers track somewhat with the economy (the biggest drop being in 2009, right after our Great Recession got into full-swing).

But the numbers by industry make you wonder if the automotive industry doesn’t need to do a little more comparison shopping for its ads: their lowest-cost year swamps the highest-cost year of the tortilla chip industry (heh. Doritos, IOW). And do you really remember any auto ads from the Superbowl other than last year’s Detroit advert?

The Super Bowl Investment: Ad Spend Trends Over the Past Five Super Bowls | Nielsen Wire.

And for more Superbowl info from Nielson, here’s a great infographic on the breakdowns of the audience for this year’s game:

Giants vs Patriots: Playbook for the Social Super Bowl | Nielsen Wire

And for more memorable ads (including a Firestone and Volkswagen ad):

Super Bowl’s Greatest Hits: Top 10 Most Liked Ads of the Past Five Years | Nielsen Wire