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Media Politics Science

Are We All Wrong About Political Ads?

An interesting study from Penn State University, the results of which are posted to the @UofR website, Futurity.org:

Futurity.org – Power of political TV ads overrated.

About 45 percent of the participants identified themselves as Bush supporters and 55 percent considered themselves opponents of the president.

Both supporters and opponents indicated that the effect of the ads on others was significantly greater than their own reaction to the ads, says Shen.

The study shows that people generally think that the results of agenda advertising are much greater on others than themselves. By contrast, test subjects believed ads for positive things like donating to a good cause had greater effect on them than on others.

Basically, we all think the other guy is an asshole. Basically.

Note, however, that the study does not test whether the subject’s impression of the candidate was better or worse, only their perception of others. The study is significant in that it suggests that some of the fear surrounding negative ads may be influenced by our perception of our neighbors more than the ad. But it doesn’t actually test to see how effective the adverts actually were.

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Big News for New York! Big News for CMCE.

The celebration is all over Democratic New York: Assemblyman Aubertine won his bid to fill the 48th district State Senate position, edging out Will Barclay. That narrows the majority in the Senate to a single vote for the Republicans:

Dems’ win in NY Senate race shrinks GOP edge — Newsday.com

Republicans’ longtime control of the Senate weakened Tuesday night as their majority shrank to a single seat with the upset victory of Democrat Darrel Aubertine in a special election in northern New York. With all precincts reporting, Aubertine had 52 percent, compared with 48 percent for Republican Will Barclay.

Those of us who’ve been advocating for CMCE for the last few years know that the Conservative Party will not allow such a thing, but with the majority greatly weaked, things begin to look possible.